MAWMonday Motivators 02/07/2016

Superbowl Sunday in the United States! I am struck by the parallels between growing up as a Black man in the US and launching a business. Both require what may be considered by others to be an unhealthy amount of belief in yourself and what you are doing. Consider that a truly unique individual, just like a truly unique idea, will not be understood by MOST people. Often, you wi...
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Capital & Business Modeling: The Sales Funnel 1 of 2

A sales funnel is the process from first contact, relationship development, opt-in, upsell, sale, appreciation, follow-up, and repeat business. An effective sales funnel addresses each of the steps in an intentional way. First Contact. Today, first contact is typically achieved through a free offer that requires the potential customer to sign-up with an email or mobile phone...
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Capital & Business Modeling: Team Building Part 2 of 2

#BusinessTip #Tuesday This second in the series continues to expand your team. Notice the definitions and explanations, but also the considerations and personality types to look for when recruiting. The team individuals makes a difference. How they work together makes a difference. But, be careful not to interpret camaraderie alone as effectively working together. Your team ...
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Capital & Business Modeling: Team Building Part 1 of 2

#Marketing #Team One of the most challenging tasks of business is the feeling that you must do everything yourself. Not only is this detrimental and a show of ignorance about the scope of things to be done, it is also just not physically possible as the business grows. The best practice is to develop a team from the beginning. You may not have a team available when the bu...
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