Capital & Business Modeling: The Financial Plan

Today, I launch a series on business modeling. As a complement to business plan development, I thought it would be useful to explore the thoughts that make a business idea work centered around the idea of capital development. A business model is your process for creating capital. It can be social or economic capital, but the point is to articulate how that capital sustains the ...
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Building a Brand: Seeking Investment or Selling to Cash Out

#BusinessTip #Tuesday Here is the part of the branding cycle where you actually make money. You have at least two choices in this stage of brand development: seek investment to expand the bounds of the brand or seek to sell the brand to another firm. Both options have advantages. Ultimately, the decision is made on ownership, legacy, and profitability. Ownership Who owns t...
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The Relaunch: Considerations in RFPs from an Old Web Site to a New User Experience

#BusinessTip #Tuesday ​Overview of Your Request for Proposals (RFP) First off, let's just agree on the current market rate for a website. Let's factor in that you don't know anything about the web for business, and you don't want to know. You just want it to work and produce increasing your capacity to meet your mission and objectives. What is that cost? $560. Start to fini...
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Social Media & the Non-Profit: the Systematic Storytelling Approach

Overcoming Barriers to Participation I have heard all the excuses. “I have nothing to say on social media.” “I don’t have the time to spend on social media.” “Social media is just not what I do.” Great and acceptable if you have the ability to pay someone to do it for you. But, that’s not the case for many non-profits. Even if you have someone doing it for you, your business...
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