Establishing your market is of utmost importance when building a brand. Your market is the source of 80% of the indicators you are tracking: loyalty, repeat business, satisfaction, returns, and customer web analytics. In case you are curious, the other 20% is new business and untapped markets tracking abandoned purchases, browsers, mentions, and interest web […]
Outsourcing to Increase Your Productivity
The beginner entrepreneur often thinks it a virtue to do everything herself. You believe that you are the only one who can complete things to your specifications. Often, this hides the fact that your vision is still a bit cloudy, even to you. If you could travel to the future and talk with your future […]
MAWMonday Motivators 08/09/2015
People have always expressed to me that I am destined for greatness, made for greater things. I have often heard from people that I respect, “You could write you own ticket.” I have come to joke that they did not tell me that I would have to build the railroad and each rail car from […]
The Price of Progress: A Bold CEO, Wage Debate, and Social Work Next
CEO of Gravity Payments, Dan Price, announced that he would create a minimum wage floor for his employees at $70,000 per year. The plan is being phased in over 3 years. The response has been mixed from predictably polarized sources. As always, my question is how would the Social Work Next social worker utilizing analytic […]
MAWMonday Motivators 08/02/2015
Summer ends for those of us who have children of school age. It’s also a transition period for everyone, even those without children. Traffic to and from school creates a new flow within cities. School hours will now be characterized by a conspicuous absence of school-age actors from malls, burger joints, and community parks. Even though […]
Five Reasons to Hire Fiverr Freelancers
Fiverr is one of many sites that offers a platform for freelancers to connect with potential buyers. As a jack of all trades, master of many, I’m not predisposed to getting help on projects. But, as my client list continues to expand, I needed a way to move lower intellectual functions off my toDo list. […]
Online with Your Next Job Search
Indeed.com is the clearing house, and a typical destination for job seekers. Even if you begin on google, career builder, or other sites, chances are, you are getting data aggregated from indeed.com. And there are many job sites out there. Ziprecuriter.com boasts to potential employers that they submit a listing to 100+ job boards. For […]
MAWMonday Motivators 07/26/2015
The most frustrating thing to me are the lessons I learned and committed to memory that are just plain false. Those misguided attempts at wisdom of well-meaning people who were hoping to keep me safe instead of allowing me to live in the fully glory of risk. It’s not the ones you know about and […]
Hillary Clinton Can Do Better on Race
Hillary Clinton is currently using a rhetorical device that is an attempt to be “honest.” It is a call for us to be reflective about our own indifference to the racial divide. The problem is, former Secretary of State Clinton reinforces an irrational fear, masked in a logical fallacy to justify an unsustainable ego defense. […]
MAWMonday Motivators 07/19/2015
As I work through my Can-Do List, I sometimes find myself overwhelmed with the ideas that continue to flood my mind and the projects that materialize out of ability and ambition. Like you, I have a routine of discipline and a resolve to FINISH that motivate my progress. But this week, I am reminded about […]