For Associations: Business Case for a Marketing & Development Director

Social media in particular has opened up the need for new skills in social interaction, communications, and marketing. Associations are one non-profit in particular that needs to tap into this skill base. But, as with many emerging fields, executive directors don’t know what to expect from these professionals. They are not always familiar with how the... Continue reading

Building a Brand: Establishing A Market

Establishing your market is of utmost importance when building a brand. Your market is the source of 80% of the indicators you are tracking: loyalty, repeat business, satisfaction, returns, and customer web analytics. In case you are curious, the other 20% is new business and untapped markets tracking abandoned purchases, browsers, mentions, and interest web... Continue reading