Formulaic Writing: Outlining Fiction
You have now understood that an effective method for writing fiction is to think in terms of beginning, middle, and end. Fiction often begins with a character introduction. The middle section will explore the character dilemma exposing the character flaws. The ending will describe a resolution of relationships and the central character’s dilemma. Your outline... Continue reading→
Formulaic Writing: Creating a Training Script
You have no doubt scripted the general outline (beginning, middle, and end) for the training. Introduction is first. Practical application is second. A transferable skill finalizes the training. Consider what you want the learner to know, think, and do upon completion of the training. More specifically, the sequence, tools, and assessments you create should provide... Continue reading→
Writing by Formula
Writers who are new to the discipline often face organization as their first challenge. I counsel them with, “Just get your thoughts down on paper” because the inclination to write typically comes from the insistence of a story needing to be told. But, once the initial dumping of information occurs, the discipline begins in earnest.... Continue reading→
Sustainable Program Design: Sustainability
In order to sustain your program long-term, profit or non-profit, you need a business model that articulates a dependable, predictable revenue engine. I encounter many clients who state, “I’m not doing this for the money.” I often counter, “But, bills are only paid with money.” I understand that money is not your driving force. Revenue... Continue reading→
Sustainable Program Design: EBP & the Science
How do you know that the mechanism you have outlined will work? Evidence-based practice (EBP) is the intentional use of mechanisms that have been shown to have efficacy (to work) within a certain environment. A literature review is the best way to avail yourself of EBP with application to your environment. In conducting the literature... Continue reading→
Sustainable Program Design: Where To Start
Often, (too often in my opinion) great social enterprises are started and stopped. They were started with the promise of engaging the least of these, filling in a service gap, or enabling community progress. They end with bitter feelings of a community ill-equipped and non-supportive. I mention this because the reality of other social enterprises... Continue reading→
New Designs for Both MAWMedia.com & COACHMethod.com
Nashville, TN – Observers are beaming over the newly launched designs for the MAWMedia Group flagship sites. Said one viewer, “The previous designs were nice, but these make me realize what they were missing!” Both sites were redesigned with an eye toward user experience and differentiation as their purposes are more clarified. MAWMedia Group’s online... Continue reading→
Writing: Five-Card Outlining with Index Cards
In my publishing enterprise, I find that many authors are able to organize chapters. They can usually build the chapter outline, build chapter summaries, and compose an overview of the book itself. This makes a draft book prospectus, a first step toward communicating the aims of a book project. From here, authors with much to... Continue reading→
Writing: Granularity and The BLOG Method
The BLOG Method Writing a periodic blog can be a grand way to motivate yourself in writing, especially when you are not attempting to make a career as a writer. [Career writers MUST write each day! Motivated or not.] Your blog can be bi-weekly or monthly. In between posts, keep notes on ideas that you... Continue reading→
MAWMedia Has A CLUE
Murray KY: The organizers of the Murray State University CLUE Conference have selected a proposal authored by MAWMedia Group President Michael Wright for inclusion in their April 4-6, 2013 conference. The theoretical paper titled, “Beyond Disparities: the Sociocybernetics of Health Systems Interaction” will outline an expanded vision of community health care highlighting the role of social... Continue reading→