SOCIAL MEDIA LEADS READERS TO YOUR WORK
Hansel and Gretel were the children of a poor woodcutter and stepchildren to his wife. Food was scarce and the stepmother convinced the woodcutter to lead the children into the woods and leave them to die. Hansel and Gretel gathered white stones and dropped them as they were led into the forest. They used the stones to find their way back home.
You may not have realized that the story of Hansel and Gretel is a support for your use of social media. Often, the first thing a person does upon hearing your name is search for you using a search engine. Your careful use of social media provides the white stones that will lead the searcher to you and your work.
MORAL OF THE STORY
Marketing, whether you are self-published, micro published, or major published, is enhanced when people can easily find you and your work. Consider the value of potential readers who feel that they can engage with you, your history, your development over time, and your personal story. Your application of social media can be the white stones of reader engagement, professional networking, and increased motivation. The example of Hansel and Gretel may result in sweet rewards for you and Hansel (your publisher).