Capital & Business Modeling: The Sales Funnel 1 of 2

A sales funnel is the process from first contact, relationship development, opt-in, upsell, sale, appreciation, follow-up, and repeat business. An effective sales funnel addresses each of the steps in an intentional way. First Contact. Today, first contact is typically achieved through a free offer that requires the potential customer to sign-up with an email or […]

Capital & Business Modeling: Team Building Part 2 of 2

#BusinessTip #Tuesday This second in the series continues to expand your team. Notice the definitions and explanations, but also the considerations and personality types to look for when recruiting. The team individuals makes a difference. How they work together makes a difference. But, be careful not to interpret camaraderie alone as effectively working together. Your […]

Capital & Business Modeling: Team Building Part 1 of 2

#Marketing #Team One of the most challenging tasks of business is the feeling that you must do everything yourself. Not only is this detrimental and a show of ignorance about the scope of things to be done, it is also just not physically possible as the business grows. The best practice is to develop a […]

Capital & Business Modeling: The Financial Plan

Today, I launch a series on business modeling. As a complement to business plan development, I thought it would be useful to explore the thoughts that make a business idea work centered around the idea of capital development. A business model is your process for creating capital. It can be social or economic capital, but […]