#BusinessTip #Tuesday Overview of Your Request for Proposals (RFP) First off, let’s just agree on the current market rate for a website. Let’s factor in that you don’t know anything about the web for business, and you don’t want to know. You just want it to work and produce increasing your capacity to meet your […]
Social Media & the Non-Profit: the Systematic Storytelling Approach
Overcoming Barriers to Participation I have heard all the excuses. “I have nothing to say on social media.” “I don’t have the time to spend on social media.” “Social media is just not what I do.” Great and acceptable if you have the ability to pay someone to do it for you. But, that’s not […]
Why and How You Can Use Social Media for Business
#Business #Tip #Tuesday Network! You will have to build a social media presence. It’s not that social media is honest or true within itself. It’s that most everyone who will ever happen upon a morsel of information about you will enter your name into a search engine to find out more. Having a social media […]
Business Legal: Photographs & Model Releases
#photos #business I had the same question posed to me twice in one day. That’s a great indication that a blog needs to be written. When do I need a model or property release? I read up on this a few years back while developing the first Caregiving CDROM training. We wanted to have photos […]
Building a Brand: Found vs Built Markets and Your Expertise
The Challenge with Expertise Consider that, unless you hire a publicist, your expertise is what you are selling. Even if you have a product, your position as chief marketer in you small operation means that it is expertise, not just the product that you must be concerned with. Most people find help as soon as […]
For Associations: Business Case for a Marketing & Development Director
Social media in particular has opened up the need for new skills in social interaction, communications, and marketing. Associations are one non-profit in particular that needs to tap into this skill base. But, as with many emerging fields, executive directors don’t know what to expect from these professionals. They are not always familiar with how the […]
Building a Brand: Establishing A Market
Establishing your market is of utmost importance when building a brand. Your market is the source of 80% of the indicators you are tracking: loyalty, repeat business, satisfaction, returns, and customer web analytics. In case you are curious, the other 20% is new business and untapped markets tracking abandoned purchases, browsers, mentions, and interest web […]
Outsourcing to Increase Your Productivity
The beginner entrepreneur often thinks it a virtue to do everything herself. You believe that you are the only one who can complete things to your specifications. Often, this hides the fact that your vision is still a bit cloudy, even to you. If you could travel to the future and talk with your future […]
Five Reasons to Hire Fiverr Freelancers
Fiverr is one of many sites that offers a platform for freelancers to connect with potential buyers. As a jack of all trades, master of many, I’m not predisposed to getting help on projects. But, as my client list continues to expand, I needed a way to move lower intellectual functions off my toDo list. […]
Growth & MAWMedia Web V8:0: Competition
Leveraging Language You will often hear me lament the fact that many lessons I learned as a child were “right” and well-meaning, but they were incomplete. As a child, I learned not to cheat. Growing up, this meant keeping your eyes on your paper. As an adult, this meant focusing on your original and unique […]