Building a Brand: Establishing A Market

Establishing your market is of utmost importance when building a brand. Your market is the source of 80% of the indicators you are tracking: loyalty, repeat business, satisfaction, returns, and customer web analytics. In case you are curious, the other 20% is new business and untapped markets tracking abandoned purchases, browsers, mentions, and interest web […]

Outsourcing to Increase Your Productivity

The beginner entrepreneur often thinks it a virtue to do everything herself. You believe that you are the only one who can complete things to your specifications. Often, this hides the fact that your vision is still a bit cloudy, even to you. If you could travel to the future and talk with your future […]

MAWMonday Motivators 08/02/2015

Summer ends for those of us who have children of school age. It’s also a transition period for everyone, even those without children. Traffic to and from school creates a new flow within cities. School hours will now be characterized by a conspicuous absence of school-age actors from malls, burger joints, and community parks. Even though […]

Online with Your Next Job Search

Indeed.com is the clearing house, and a typical destination for job seekers. Even if you begin on google, career builder, or other sites, chances are, you are getting data aggregated from indeed.com. And there are many job sites out there. Ziprecuriter.com boasts to potential employers that they submit a listing to 100+ job boards. For […]

MAWMonday Motivators 07/05/2015

This weeks motivators speak to that lonely position trailblazers occupy. It is just true that, even in the most supportive of environments, there are times when you are the only one with the idea, the intestinal fortitude, the capability, the focus, the drive to complete a task. It will happen if you are innovating. You […]