Branching out is a phrase meant to encapsulate your need to diversify the product line of the central brand concept. Along with this diversification, you will want to expand the media presence of the brand. Finally, in this second implementation, you will want to develop partnerships that demonstrate the utility of the product line. Diversity: […]
Building a Brand: 3 Foundational Components
Ever notice how the “how to build a brand” tutorials never tell you how to build a brand. They begin with esoteric and philosophical perspectives. They end with an explanation of how each brand is different, and must be handled with skill–skills that they neglected to impart. You are in luck. Today, you are reading […]
Patents, Trademarks, and Copyright
Apple and Samsung are in court again. Again! But, when you spend the grueling, hard time to come up with something novel, you do not and cannot allow someone to just appropriate it without giving you credit. You also are entitled to payment. Apple and Samsung are disputing patents though. This case and some recent […]
Have a Website? Why you should Discontinue Your Newsletter
Obviously, if you do not have a website at this point in your organization’s history, we should talk about that first. More often, I encounter organizational clients who are not sure how to best utilize the resources they have. This includes their website. My first presentation is to let them know that they have been […]
Social Media Resistance: The Consultant’s Appeal
In my life as a consultant and my experience as a 40 something, I have experienced the inner conflict. On one hand, innovation tells me to explore and quickly adopt (or figure out how to adapt) new technologies like social media tools. On the other hand, especially when observing how some have misused social media, […]
SCME SERIES INSTITUTIONAL 003: Creating a Culture of Goal Achievement
The family systems your institution is charged with engaging has built in resistance to your best efforts. The complexity increasing factor is that these barriers are centered in the uniqueness and collective identity of the family system. In order to complete your work successfully, your institution must have intentional processes to assess barriers, redress barriers […]
SCME Series Institutional 002: The System Value in Blaming
Blaming by Another Name I recently attended a Social and Emotional Learning conference excited to interact with K-12 educators. During the keynote, the speaker invited three high school students up onto the stage and asked them a few questions. One question asked was, “What would you change about schools?” One of students responded, “I would […]
SCME Introduction to the Parallel Series: Institutional Side
Sociocybernetic Control Model of Education (SCME): K-12 edition will focus on the innovation and intervention needed to bring the theoretical foundations and operations of primary and secondary schools up to date. On the MAWMedia Group blog, I will post the institutional innovation side of the equation. On the COACH Live! blog, I will post the […]
Formulaic Writing: Creating a Training Script
You have no doubt scripted the general outline (beginning, middle, and end) for the training. Introduction is first. Practical application is second. A transferable skill finalizes the training. Consider what you want the learner to know, think, and do upon completion of the training. More specifically, the sequence, tools, and assessments you create should provide […]
Sustainable Program Design: Sustainability
In order to sustain your program long-term, profit or non-profit, you need a business model that articulates a dependable, predictable revenue engine. I encounter many clients who state, “I’m not doing this for the money.” I often counter, “But, bills are only paid with money.” I understand that money is not your driving force. Revenue […]