Purposing Content as an Expression of Expertise for Distribution

MAWMedia Group, LLC, led by Dr. Michael A. Wright, Ph.D., is renowned for its expertise in content development, marketing, and distribution. The company understands that effective content distribution requires careful packaging and presentation to showcase the expertise of its clients. The process of content development at MAWMedia Group follows a structured approach, starting from an outline and ultimately resulting in a comprehensive package that includes a book, workbook, and course content.

Process

The content development process begins with an outline, which serves as the initial presentation of the solution. The outline provides a high-level view of the key concepts, ideas, and strategies that will be covered in the content. This serves as a roadmap for the development process, ensuring that the content builds focused on the central point, is developmental in the presentation of the solution, and remains aligned with the intended goals.

From the outline, a course is then developed, expanding upon the initial presentation of the solution. This expansion enables a deeper exploration of the impact of the solution, providing ample opportunities for review and detailed analysis. The course content is meticulously designed to ensure a clear and comprehensive understanding of the solution, highlighting its effectiveness and relevance in various scenarios.

To provide context and real-world application, MAWMedia Group takes the content development process a step further by creating a book that explains the solution and incorporates case studies. The book serves as a comprehensive resource that not only explains the concepts but also provides practical examples to illustrate their application. The case studies further strengthen the expertise expressed in the content by showcasing real-life scenarios where the solution has been successfully implemented.

After the book, MAWMedia Group develops a workbook that complements the content by adding worksheets. These worksheets provide an opportunity for repetition, allowing readers and users of the content to practice the solution in a structured manner. This perfect practice helps solidify the understanding of the solution and enhances the effectiveness of its application. The workbook acts as a companion guide, reinforcing the concepts covered in the book and providing additional exercises and activities to enhance learning and skill development.

The packaged content created by MAWMedia Group, including the book, workbook, and course content, serves as a comprehensive expression of expertise that is ready for distribution. The expertise of the client is carefully distilled and organized into a cohesive and accessible format, ensuring that the audience can easily grasp and benefit from the knowledge and insights being shared.

Distribution

To maximize distribution, MAWMedia Group leverages various channels and platforms, including online platforms, social media, and traditional publishing networks through its Viral Ad Structured Exercise method. The content is strategically disseminated through these channels to reach a wide audience, establishing the client as a thought leader and expert in their respective field.

By following a structured content development process that starts with an outline and evolves into a comprehensive package encompassing books, workbooks, and course content, MAWMedia Group ensures that the expertise of its clients is effectively packaged and ready for distribution. This approach not only highlights the expertise but also provides a practical and actionable resource for the audience to benefit from and apply in their own lives and work.