Branching out is a phrase meant to encapsulate your need to diversify the product line of the central brand concept. Along with this diversification, you will want to expand the media presence of the brand. Finally, in this second implementation, you will want to develop partnerships that demonstrate the utility of the product line. Diversity: […]
Social Media Resistance: The Consultant’s Appeal
In my life as a consultant and my experience as a 40 something, I have experienced the inner conflict. On one hand, innovation tells me to explore and quickly adopt (or figure out how to adapt) new technologies like social media tools. On the other hand, especially when observing how some have misused social media, […]