Building a Brand Series: Knowledge You Need

#Branding I penned a series that must be made into an online training. The online training will have expanded content and worksheets. But, until then, I thought it would be useful to compile the content into an easily referenced list of articles. Please find the following for your enrichment. Building a Brand: 3 Foundational Components […]

MAWMonday Motivators 02/07/2016

Superbowl Sunday in the United States! I am struck by the parallels between growing up as a Black man in the US and launching a business. Both require what may be considered by others to be an unhealthy amount of belief in yourself and what you are doing. Consider that a truly unique individual, just like […]

Building a Brand: Seeking Investment or Selling to Cash Out

#BusinessTip #Tuesday Here is the part of the branding cycle where you actually make money. You have at least two choices in this stage of brand development: seek investment to expand the bounds of the brand or seek to sell the brand to another firm. Both options have advantages. Ultimately, the decision is made on ownership, legacy, […]

The Relaunch: Considerations in RFPs from an Old Web Site to a New User Experience

#BusinessTip #Tuesday ​Overview of Your Request for Proposals (RFP) First off, let’s just agree on the current market rate for a website. Let’s factor in that you don’t know anything about the web for business, and you don’t want to know. You just want it to work and produce increasing your capacity to meet your […]

MAWMonday Motivators 10/05/2014

Potential clients often say to me, “Dr. Wright, I’m just going to need you to keep me motivated.” “That’s impossible,” I exclaim. “The only person capable of motivating you is YOU.” It’s a truth that defies what has been taught in common circles, but it has not been ignored by behavioral science. BJ Fogg outlines […]

Building a Brand: Branching Out

Branching out is a phrase meant to encapsulate your need to diversify the product line of the central brand concept. Along with this diversification, you will want to expand the media presence of the brand. Finally, in this second implementation, you will want to develop partnerships that demonstrate the utility of the product line. Diversity: […]

Building a Brand: 3 Foundational Components

Ever notice how the “how to build a brand” tutorials never tell you how to build a brand. They begin with esoteric and philosophical perspectives. They end with an explanation of how each brand is different, and must be handled with skill–skills that they neglected to impart. You are in luck. Today, you are reading […]

New Designs for Both MAWMedia.com & COACHMethod.com

Nashville, TN – Observers are beaming over the newly launched designs for the MAWMedia Group flagship sites. Said one viewer, “The previous designs were nice, but these make me realize what they were missing!” Both sites were redesigned with an eye toward user experience and differentiation as their purposes are more clarified. MAWMedia Group’s online […]