Building a Brand: Seeking Investment or Selling to Cash Out

#BusinessTip #Tuesday Here is the part of the┬ábranding cycle where you actually make money. You have at least two choices in this stage of brand development: seek investment to expand the bounds of the┬ábrand or seek to sell the brand to another firm. Both options have advantages. Ultimately, the decision is made on ownership, legacy, […]

Building a Brand: Establishing A Market

Establishing your market is of utmost importance when building a brand. Your market is the source of 80% of the indicators you are tracking: loyalty, repeat business, satisfaction, returns, and customer web analytics. In case you are curious, the other 20% is new business and untapped markets tracking abandoned purchases, browsers, mentions, and interest web […]