At this point in the history of e-commerce, I have to force myself to remember that some are new to this venture. I decided to write what may be expanded into a series to provide some practical direction for new sellers. The good news is that you do not have to create everything from scratch. […]
Building a Brand: 3 Foundational Components
Ever notice how the “how to build a brand” tutorials never tell you how to build a brand. They begin with esoteric and philosophical perspectives. They end with an explanation of how each brand is different, and must be handled with skill–skills that they neglected to impart. You are in luck. Today, you are reading […]