Building a Brand Series: Knowledge You Need

#Branding I penned a series that must be made into an online training. The online training will have expanded content and worksheets. But, until then, I thought it would be useful to compile the content into an easily referenced list of articles. Please find the following for your enrichment. Building a Brand: 3 Foundational Components […]

Writing for Blogs: Expertise as a Lens on Current Events

Expertise is important to the continuous production and posting of content on a blog. You cannot keep up the pace of multi-weekly posts if you do not have a sense of your own expertise. Yet, this is not the only requirement. Expertise also does not alone equal rankings and readership in today‚Äôs social media-fueled and […]