#Branding I penned a series that must be made into an online training. The online training will have expanded content and worksheets. But, until then, I thought it would be useful to compile the content into an easily referenced list of articles. Please find the following for your enrichment. Building a Brand: 3 Foundational Components […]
Building a Brand: Audience
As I pen lesson three of this series. I am well aware of the marketing journey I have traveled. My friend Camara often reminds me that if you are in business, you are in marketing. I have been resistant to the title at times, but that time was wasted time. BTW: Check out Camara at […]
Building a Brand: 3 Foundational Components
Ever notice how the “how to build a brand” tutorials never tell you how to build a brand. They begin with esoteric and philosophical perspectives. They end with an explanation of how each brand is different, and must be handled with skill–skills that they neglected to impart. You are in luck. Today, you are reading […]