Inspired by the #WomensMarch, one poster stuck in my mind. It read “This is not the end.” Contrary to the doomsday forecast, and the even reasonable despair stemming from the executive orders President Trump signed just an hour after inauguration, this message was a message of hope. It spoke to me of the fact that […]
Building a Brand: Found vs Built Markets and Your Expertise
The Challenge with Expertise Consider that, unless you hire a publicist, your expertise is what you are selling. Even if you have a product, your position as chief marketer in you small operation means that it is expertise, not just the product that you must be concerned with. Most people find help as soon as […]