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Tag: responsiveness

Building a Brand: Found vs Built Markets and Your Expertise

by: eduanimatorIn Blog, Consulting NotesTagged Building A Brand Series, follow-up strategy, movement, responsiveness, sales funnel, social sharing, storytelling

The Challenge with Expertise Consider that, unless you hire a publicist, your expertise is what you are selling. Even if you have a product, your position as chief marketer in you small operation means that it is expertise, not just the product that you must be concerned with. Most people find help as soon as […]

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