A sales funnel is the process from first contact, relationship development, opt-in, upsell, sale, appreciation, follow-up, and repeat business. An effective sales funnel addresses each of the steps in an intentional way. First Contact. Today, first contact is typically achieved through a free offer that requires the potential customer to sign-up with an email or […]
The Relaunch: Considerations in RFPs from an Old Web Site to a New User Experience
#BusinessTip #Tuesday Overview of Your Request for Proposals (RFP) First off, let’s just agree on the current market rate for a website. Let’s factor in that you don’t know anything about the web for business, and you don’t want to know. You just want it to work and produce increasing your capacity to meet your […]
Building a Brand: Found vs Built Markets and Your Expertise
The Challenge with Expertise Consider that, unless you hire a publicist, your expertise is what you are selling. Even if you have a product, your position as chief marketer in you small operation means that it is expertise, not just the product that you must be concerned with. Most people find help as soon as […]
Noah in the Age of Social Networking
Biblical Story The story of Noah is well known as story about a great zoologist and ship builder. Many a retelling of the story show Noah as concerned about the people of his city as he was about his own family. He offered others a place on the boat. Yet, when the door to the ark closed, […]