A sales funnel is the process from first contact, relationship development, opt-in, upsell, sale, appreciation, follow-up, and repeat business. An effective sales funnel addresses each of the steps in an intentional way. First Contact. Today, first contact is typically achieved through a free offer that requires the potential customer to sign-up with an email or […]
Social Media & the Non-Profit: the Systematic Storytelling Approach
Overcoming Barriers to Participation I have heard all the excuses. “I have nothing to say on social media.” “I don’t have the time to spend on social media.” “Social media is just not what I do.” Great and acceptable if you have the ability to pay someone to do it for you. But, that’s not […]
Why and How You Can Use Social Media for Business
#Business #Tip #Tuesday Network! You will have to build a social media presence. It’s not that social media is honest or true within itself. It’s that most everyone who will ever happen upon a morsel of information about you will enter your name into a search engine to find out more. Having a social media […]
Noah in the Age of Social Networking
Biblical Story The story of Noah is well known as story about a great zoologist and ship builder. Many a retelling of the story show Noah as concerned about the people of his city as he was about his own family. He offered others a place on the boat. Yet, when the door to the ark closed, […]
MAWMonday Motivators 10/05/2014
Potential clients often say to me, “Dr. Wright, I’m just going to need you to keep me motivated.” “That’s impossible,” I exclaim. “The only person capable of motivating you is YOU.” It’s a truth that defies what has been taught in common circles, but it has not been ignored by behavioral science. BJ Fogg outlines […]
Building a Brand: Branching Out
Branching out is a phrase meant to encapsulate your need to diversify the product line of the central brand concept. Along with this diversification, you will want to expand the media presence of the brand. Finally, in this second implementation, you will want to develop partnerships that demonstrate the utility of the product line. Diversity: […]
Social Media Resistance: The Consultant’s Appeal
In my life as a consultant and my experience as a 40 something, I have experienced the inner conflict. On one hand, innovation tells me to explore and quickly adopt (or figure out how to adapt) new technologies like social media tools. On the other hand, especially when observing how some have misused social media, […]
2013 NACSW Conference: Social Justice, Social Media and Paul?
My presentation this morning at the North American Association of Christians in Social Work (NACSW) details the philosophical origins of the COACH Live! site. In addition to the origination, a workshop session outlines some of the tools and techniques for implementing the COACH Live! intervention. From the proposal: Workshop Abstract: The conversion of Saul on […]
New Designs for Both MAWMedia.com & COACHMethod.com
Nashville, TN – Observers are beaming over the newly launched designs for the MAWMedia Group flagship sites. Said one viewer, “The previous designs were nice, but these make me realize what they were missing!” Both sites were redesigned with an eye toward user experience and differentiation as their purposes are more clarified. MAWMedia Group’s online […]
Breadcrumbs: Reasons for Social Media Engagement
SOCIAL MEDIA LEADS READERS TO YOUR WORK Hansel and Gretel were the children of a poor woodcutter and stepchildren to his wife. Food was scarce and the stepmother convinced the woodcutter to lead the children into the woods and leave them to die. Hansel and Gretel gathered white stones and dropped them as they were […]