Overcoming Barriers to Participation I have heard all the excuses. “I have nothing to say on social media.” “I don’t have the time to spend on social media.” “Social media is just not what I do.” Great and acceptable if you have the ability to pay someone to do it for you. But, that’s not […]
Building a Brand: Found vs Built Markets and Your Expertise
The Challenge with Expertise Consider that, unless you hire a publicist, your expertise is what you are selling. Even if you have a product, your position as chief marketer in you small operation means that it is expertise, not just the product that you must be concerned with. Most people find help as soon as […]
For Associations: Business Case for a Marketing & Development Director
Social media in particular has opened up the need for new skills in social interaction, communications, and marketing. Associations are one non-profit in particular that needs to tap into this skill base. But, as with many emerging fields, executive directors don’t know what to expect from these professionals. They are not always familiar with how the […]
Publishing
Get Published Whether you simply want to say something or you have a novel fully outlined, you will find your voice and eventually realize your vision. We nurture your project as you Create. We Package sourcing industry-leading, low-cost, and on-demand services. We Disseminate connecting with market portals like Amazon, Etsy, and Udemy and social media portals like YouTube, Vimeo, and […]